Author(s)

BoFan He

Affiliation(s)

School of International Business, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China.

Corresponding Author

BoFan He

ABSTRACT

This paper aims to explore the international marketing strategies and their effectiveness of DJI Innovation. By combining methods such as literature research, case analysis, and data statistics, it conducts in - depth research and analysis on DJI Innovation's international marketing environment, strategy implementation, and optimization methods. The research finds that DJI Innovation has successfully occupied a dominant position in the global market, especially in the European and American markets, relying on its leading technology and excellent international marketing strategies. However, its international marketing also faces a series of problems and challenges, such as geopolitical risks and the exploration of emerging markets. Through the analysis of a series of international marketing strategies of DJI Innovation, including product, price, and promotion, reasonable and effective optimization suggestions are put forward, such as strengthening innovation, developing and utilizing new technologies, flexibly adjusting regional prices, and changing promotion methods, so as to ultimately enhance DJI's competitiveness in the international market. It is hoped that the research results can provide theoretical and practical reference values for the international development of DJI Innovation and other high - tech enterprises.

KEYWORDS

DJI innovation; International marketing; Drone industry; Marketing strategies; Optimization suggestions

CITE THIS PAPER

BoFan He. International marketing strategies of DJI innovation. Journal of Trends in Financial and Economics. 2024, 1(3): 39-49. DOI: https://doi.org/10.61784/jtfe3040.

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