Author(s)

YiJia Wang¹, XiaoBo Sun², TianXiao Li^3* 

Affiliation(s)

¹Department of Engineering Management, Northeast Agricultural University, Harbin 150036, Heilongjiang, China.

²College of Engineering, Northeast Agricultural University, Harbin 150036, Heilongjiang, China.

³School of Water Conservancy and Civil Engineering, Northeast Agricultural University, Harbin 150036, Heilongjiang, China.

Corresponding Author

TianXiao Li

ABSTRACT

In recent years, online learning platforms have become an integral part of higher education, offering flexible and accessible learning opportunities to students worldwide. This study aims to explore Agricultural University students' satisfaction with online learning platforms. This study developed the satisfaction model by integrating the Expectation Confirmation Theory and the Technology Acceptance Model. Data were collected from undergraduates at agricultural universities in China who have used online learning platforms. The findings indicate that the most significant factor influencing undergraduates' satisfaction is confirmation between pre-use expectations and post-use perceived performance. Additionally, perceived usefulness and ease of use also play crucial roles. The study also offers practical implications for educators and platform developers, suggesting that improving user satisfaction involves managing expectations effectively, enhancing perceived utility, and ensuring the platform's user-friendliness. The research offers a comprehensive framework for understanding user satisfaction with online education. The structural model assessment demonstrated that our proposed model explains 80.6% of the variance in undergraduates' satisfaction. This research offers a novel approach to assessing satisfaction with online education by focusing specifically on Agricultural University students. It highlights the significance of expectation confirmation, perceived usefulness, and ease of use in determining student satisfaction, contributing to the broader understanding of factors that influence the success of online learning platforms.

KEYWORDS

Agricultural universities; Online learning platforms; Satisfaction; Expectation confirmation theory; Undergraduate; Promotion suggestion

CITE THIS PAPER

YiJia Wang, XiaoBo Sun, TianXiao Li. Agricultural university students' satisfaction with online learning platforms. Trends in Social Sciences and Humanities Research. 2025, 3(4): 42-50. DOI: https://doi.org/10.61784/tsshr3162.

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