Author(s)

Tong Chen

Affiliation(s)

International Business College, South China Normal University, Guangzhou 510631, Guangdong, China.

Corresponding Author

Tong Chen

ABSTRACT

In recent years, with the continuous development of digital technology and the expansion of application scenarios, the digital economy is gradually becoming a pillar industry of China's economic and social development, which has also prompted the digital transformation of the cultural and tourism industry. Guangdong Province should seize the opportunities brought by the digital economy and fully utilize the digital economy to empower the high-quality development of cultural tourism industry. This study discusses the current situation and challenges of the cultural tourism industry in Guangdong Province in the context of the digital economy, and analyzes the problems of uneven regional development, imperfect policy support system, technological bottlenecks and talent shortages, as well as the diversification of consumer demand. Based on the existing challenges, this study proposes a path to promote the high-quality development of Guangdong's cultural tourism industry from three dimensions: the supply side, emphasizing the quality and efficiency of service supply by strengthening the construction of digital infrastructure and the innovation of cultural tourism products; the market side, focusing on precision marketing and branding to enhance the market competitiveness of cultural tourism products; and the demand side, utilizing big data and personalized services to enhance consumer experience and meet the increasingly diversified needs of tourists. This study provides clear development paths for the transformation and upgrading of Guangdong's cultural tourism industry in the context of the digital economy. It also offers theoretical foundations and practical guidance for the digital transformation and innovation of cultural tourism industries across the country and in other regions. The proposed solutions, based on an in-depth analysis of the current situation of Guangdong’s cultural tourism industry, provide significant practical value for the high-quality development of the industry.

KEYWORDS

Digital economy; Culture and tourism integration; Guangdong culture and tourism; Development path

CITE THIS PAPER

Tong Chen. The development model and path of Guangdong's cultural and tourism industry based on the digital economy. Trends in Social Sciences and Humanities Research. 2025, 3(4): 60-66. DOI: https://doi.org/10.61784/tsshr3165.

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