Author(s)

LiNa Yan^*, QingYang Wang

Affiliation(s)

Wuchang Shouyi University, Wuhan 430000, Hubei, China.

Corresponding Author

LiNa Yan

ABSTRACT

The digital era of short videos has reshaped the methods of content presentation and transmission pathways for traditional culture. Cultural heritage forms such as Chinese opera and folk arts leverage the fragmented and lightweight nature of short videos to overcome previous dissemination limitations and achieve value regeneration. This study takes Douyin influencer Zhu Tiexiong as a case study to analyze the paradigm innovation and communicative impact of traditional culture within the short video ecosystem. As a creator of "Guofeng" transformation videos, Zhu integrates elements of traditional culture—including Peking Opera, face-changing, lion dance, and Yingge Dance—with modern aesthetics. Through creative audiovisual expression and meticulous production, he enables a broader audience to appreciate the beauty of traditional culture, thereby providing a practical model for its dissemination and inheritance in the short video era.

KEYWORDS

Short videos; Traditional culture; Zhu Tiexiong; Innovative expression

CITE THIS PAPER

LiNa Yan, QingYang Wang. The innovative dissemination of traditional culture via short videos: a case study of guofeng influencer Zhu Tiexiong. Trends in Social Sciences and Humanities Research. 2025, 3(6): 53-59. DOI: https://doi.org/10.61784/tsshr3183.

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