Author(s)

Wei Xia

Affiliation(s)

School of applied foreign languages, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China.

Corresponding Author

Wei Xia

ABSTRACT

This paper examines the digital reconstruction of linear cultural heritage in the digital age, focusing on the Tang Poetry Road in Eastern Zhejiang as a representative case and taking Shaoxing as its core study area. It explores the challenges of cross-cultural communication and proposes digital pathways to address them. The study highlights that the landscape along the Poetry Road embodies profound Shan Shui aesthetics and a hermetic cultural tradition, which constitutes a high-context form of expression that creates a “semantic gap” for international visitors. Current tourism development in Shaoxing remains fragmented and reliant on static displays, failing to convey the emotional and historical layers of the heritage. To bridge this gap, the paper advocates for Digital Cultural Tourism (DCT) as a mediating mechanism. It proposes the construction of a unified “Cloud Tang Poetry Road” platform, supported by immersive VR/AR technologies to visualize poetic imagery and reconstruct cultural scenes. Additionally, a “Tang Poetry+” model is introduced to integrate poetic elements into lifestyle experiences such as gastronomy and lodging, thereby enhancing engagement and comprehension among cross-cultural audiences. The research argues that digital technology functions not merely as a tool but as a vital “cultural translator,” capable of transforming the Tang Poetry Road from a physical route into an interactive digital-cultural space that facilitates intercultural dialogue and global resonance.

KEYWORDS

Tang Poetry Road in Eastern Zhejiang; Cross-cultural communication; Digital cultural tourism; Shaoxing

CITE THIS PAPER

Wei Xia. Poetic heritage in the digital age reconstructing cross-cultural communication along the Tang Poetry Road in Eastern Zhejiang — a case study of shaoxing. Journal of Language, Culture and Education Studies. 2024, 1(1): 15-20. DOI: https://doi.org/10.61784/jlces3020.

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