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STRATEGIC RESPONSES OF MNC TO THE COVID-19 EPIDEMIC: EXPERIENCES FROM CHINA AND POLICY IMPLICATIONS

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Volume 2, Issue 1, pp 51-60

Author(s)

Guanghui Hou*, Xiaocui Weng

Affiliation(s)

School of Business, Guangdong University of Foreign Studies, Guangzhou, China.

Corresponding Author

Guanghui Hou, email: koghhou@tom.com

ABSTRACT

This paper from the COVID-19 outbreak under the impact of multinational companies in China's strategic response, discussed the multinational company strategic response of longitudinal hierarchy and the combination of the horizontal dimension model, and according to different stages of COVID - 19 epidemic prevention and control for multinational company's strategic choice and the impact of the common rescue policy, finally further discussed the strategy of multinational corporations in China practice and enlightenment for the host country policy. This study can provide theoretical basis for multinational companies to formulate investment strategy, site selection strategy and strategic response, and provide policy inspiration for host countries to attract foreign capital.

KEYWORDS

COVID-19; MNC; strategic response; China's experience; policy implications.

CITE THIS PAPER

Hou Guanghui, Weng Xiaocui. Strategic responses of MNC to the Covid-19 epidemic: experiences from China and policy implications. Eurasia Journal of Science and Technology. 2020, 2(1): 51-60.

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