Author(s)

BoFan He¹, XiaoLu Ruan¹, Wei Mao¹, Gang Chen¹, Yao Chen^2*

Affiliation(s)

¹ School of International Business, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China.

² School of Chinese, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China.

Corresponding Author

Yao Chen

ABSTRACT

This article takes online games as the main research subject and Tencent games as the research object to investigate and analyze their overseas distribution and operation strategies. Taking Tencent Games as a reference system, it summarizes the experience, problems and shortcomings of Chinese games going global. The purpose of this article is two-fold: First, to study the current situation of Tencent's game overseas communication, try to summarize effective overseas game distribution and operation strategies, and provide an overseas exploration path for the game industry. An important part of Chinese society, culture and entertainment. Second, we are committed to combining the operational strategy of overseas game distribution with cross-cultural communication, and trying to explore ways to tell Chinese stories and Chinese culture "going global" based on game communication.

KEYWORDS

Game overseas Distribution and operation; Cross-cultural communication; Game industry

CITE THIS PAPER

BoFan He, XiaoLu Ruan, Wei Mao, Gang Chen, Yao Chen. Analysis of tencent game’s marketing strategy. World Journal of Sociology and Law. 2024, 2(2): 14-19. DOI: 10.61784/wjslv2n273.

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