Author(s)

MengLei Chen¹, BoFan He², XinYu Fang², LiXue Bai², LingXuan Zhao¹, JiaWei Li¹, Yao Chen^2*

Affiliation(s)

¹ EURO-Languages College, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China

² School of International Business, Zhejiang Yuexiu University, Shaoxing 312000, Zhejiang, China.

Corresponding Author

Yao Chen

ABSTRACT

The rapid development of the Internet economy and new retail economy in the post epidemic era, the continuous improvement of e-commerce platforms and the advancement of live broadcasting technology have paved the way for the development of the international live broadcasting sales mode of home textile products. The mode of selling home textile products on the international live broadcasting platform is an innovative sales method combining live broadcasting technology and e-commerce, which demonstrates the characteristics, quality, uses and advantages of home textile products through the live broadcasting platform, and the anchor can interact in real time with the global audience, answering questions and providing purchasing advice, thus promoting product sales. However, although the international live streaming sales model presents great potential in the home textile products industry, it still faces some challenges and problems in practice. For example, how to choose a suitable live broadcasting platform, design attractive live broadcasting content, improve audience participation and effectively analyse and utilise sales data need to be thoroughly researched and explored. In this paper, we will take the live broadcast conducted by Company A in Alibaba International Station as an example to conduct in-depth research and analysis on the international live broadcast sales model of home textile products, and discuss how to optimise and innovate the international live broadcast sales model.

KEYWORDS

Home textile; E-commerce; Alibaba; Live broadcast

CITE THIS PAPER

MengLei Chen, BoFan He, XinYu Fang, LiXue Bai, LingXuan Zhao, JiaWei Li, Yao Chen*. Research on international live sales mode of home textile products. World Journal of Information and Knowledge Management. 2024, 2(2): 16-20. DOI: 10.61784/wjikmv2n274.

REFERENCES

[1] Aihaiti, A., Jiang, Z., Zhu, L., Li, W., You, Q. Risk changes of compound temperature and precipitation extremes in China under 1.5 C and 2 C global warming. Atmospheric Research. 2021, 264, 105838.

[2] Mekacher, A., Bracci, A., Nadini, M., Martino, M., Alessandretti, L., Aiello, L. M., Baronchelli, A. Heterogeneous rarity patterns drive price dynamics in NFT collections. Scientific reports. 2022, 12(1), 13890.

[3] Gao, H., Abu Bakar, S., Maulan, S., Mohd Yusof, M. J., Mundher, R., Zakariya, K. Identifying Visual Quality of Rural Road Landscape Character by Using Public Preference and Heatmap Analysis in Sabak Bernam, Malaysia. Land. 2023, 12(7), 1440.

[4] Zhaka, V., Bridges, R., Riska, K., Hagermann, A., Cwirzen, A. Initial snow-ice formation on a laboratory scale. Annals of Glaciology. 2023: 1-18.

[5] Zhang, Y., Feng, F., He, X., Wei, T., Song, C., Ling, G., Zhang, Y. Causal intervention for leveraging popularity bias in recommendation. In Proceedings of the 44th International ACM SIGIR Conference on Research and Development in Information Retrieval. 2021: 11-20.

[6] Bellaaj, M. Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination. International Journal of Emerging Markets. 2023, 18(9), 2735-2764.

[7] Monfort, S. S., Cicchino, J. B., Patton, D. Weekday bicycle traffic and crash rates during the COVID-19 pandemic. Journal of transport & health. 2021, 23, 101289.

[8] Meree, H., Wang, D., Yan, S. Numerical and theoretical study of rockfall impact on shed with composite sand-airbag cushion materials. Environmental Earth Sciences. 2023, 82(18), 432.

[9] Lin, G. Y., Wang, Y. S., Wang, Y. M., Lee, M. H. What drives people's intention toward live stream broadcasting. Online Information Review. 2021, 45(7), 1268-1289.

[10] Peper, E., Wilson, V., Martin, M., Rosegard, E., Harvey, R. Avoid Zoom fatigue, be present and learn. NeuroRegulation. 2021, 8(1), 47-47.